As publishers ourselves who are moving into the digital age — having just gone through the experience of building our first app, (and now learning how to sell and market that app) — we are of course closely examining all the various paths that our business can develop into, especially given that the old way of publishing and selling books is clearly in the throes of revolution. It was only a matter of time that this industry was going to experience a seismic shift in ways that the music and entertainment industries felt in the last decade or so.
This TED talk is given by former Apple software developer Mike Matas, who helped write the user interface for the iPhone and iPad. He is now working with Push Pop Press to develop a new interface for electronic books, including software that publishers could use in future to develop their own material. In this video Mike demos the full-length interactive book for the iPad -- with clever, swipeable video and graphics and some very cool data visualizations to play with. — Kevin